Showcasing LinkedIn Changemakers

We worked with Neil Laybourn a mental health campaigner, to deliver pages showcasing his partnership with LinkedIn.
We’re pleased to be working with Neil Laybourn #manOnTheBridge who was recently named as a LinkedIn Changemaker 2021.  You might remember Neil from his role in the suicide intervention where he was able to talk down Jonny Benjamin from taking his own life in 2008 on Waterloo Bridge. Channel 4 told this powerful story in the award-winning ‘Stranger on the Bridge’ documentary, which reached millions of viewers. Neil champions mental health awareness in the workplace.
Neil needed to showcase the partnerships he is currently involved in on his website including the LinkedIn Changemakers, so we were able to quickly mockup some design layouts and integrate them into his website.
Using AdobeXD – our weapon of choice for design mockups, we presented a few layout options for him to consider. We made sure that it would work well with his existing content and retain the responsiveness we originally built into the site.
Mocking up a web page in Adobe XD
Once he was happy with the designs, we then built the pages on his site at making sure everything still worked as it should and looked as intended. Working within the confines of a custom WordPress theme meant we had to create some “hooks” to get the desired functionality and designs on the landing page for his partnerships. As the theme in use didn’t support adding tags and excerpts or summaries to pages, we added extra code to the theme’s functions file. You can find out how we did that in this article.

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